Ahhh it's been a bit busy recently so I've not bene blogging so much. Which is probably a good thing, actual work that pays monies (Agdgdgwengo) is obviously better than wittering my time away blogging about random BS.
But here I am. You love it.
Anyway I've got a brew and five to kill (minutes not animals or people) so I'm putting something down about all this recession stuff that we keep hearing about on the news.
I've got a small business, we used to do just web design (didn't everyone?) but recently we've branched out into being a full sweep marketing company. So we do business branding, marketing campaigns, marketing advice and consultancy in collaboration with a marketing guru (morning Jamie) and all sorts of other stuff.
At the minute I'm trying to grow the business so I'm finishing up my (hopefully) final long term NHS contract for a while and moving into some new premises with the marketing business, employing a new devloper and am even on the look out for a new deisgner too. I've saved up enough money in the business to pay us, and all the bills for a few months and we're good to go.
Now, I'm not bigging myself up, i'm trying to make you aware of where I am.
The point of the story is this: is it the right time, given the "recession", to be trying to grow a small business into one that's a bit bigger? Alot of my gut says yes, in fact most of my gut says yes. And here's why: if you are small business and you sit back on your laurels trying desperately to keep what few clients you have paying minimal fees for services that they class as expendable luxuries (some businesses class web hosting as expendable, trust me) then you're going to suffer.
The small pot of clients that you have will be feeling the crunch too so they're going to be tightening their belt, which means that you may lose out or at least be waiting longer than normal for payments.
In my eyes what we small business owners need to be doing is hitting the marketing trail. Lets let people in the local and wider communities know that we're here to stay, we've got a solid, affordable and effective suite of products that in turn can benefits our clients' business and help them bring in new business, even in this cool financial climate. Let's be honest, growing a small business at anytime, recession or not, is a risky and scary prospect but I firmly believe that if you raise the bar and show your potential clients that you understand their needs and can cater for them in a cost effective (not cheap I might add, people don't mind paying for quality) and timely manner that you will succeed.
Now that's just my two pence worth in there, I may be totally wrong and this time next year might be falling flat on my face after trying to grow the business. We shall see. I hope that doesn't happen but you never know do you.
Anyway, my brew has gone now so I'm off. Oh and I hope Obama wins, he blows McCain out of the water.